Black Chalk helps growing brands design WhatsApp, RCS, SMS and email campaigns that feel personal, perform like clockwork, and build lasting customer relationships.
Black Chalk was founded on a simple belief: messaging is the most intimate channel a brand has — and most businesses are leaving it on the table.
With 8+ years of experience in CPaaS and CX (Customer Engagement) — the platforms and practices behind WhatsApp, RCS, SMS, and email at scale — we help brands move beyond generic blasts into conversations that actually engage.
From product launches to abandoned cart recovery, every message is mapped to how your customers actually behave — whatever industry you're in.
Each engagement is tailored to your business — but it always starts with the channel mix that fits your brand and your customer.
End-to-end strategy for catalogs, broadcast campaigns, and automated customer journeys on WhatsApp.
Rich, branded messaging experiences that bring your collections to life directly in the inbox.
High-open-rate SMS flows for drops, restocks, and time-sensitive offers that customers won't miss.
Lifecycle email design and automation that nurtures leads from first visit to repeat customer.
Strategy comes before software. We start with your customers and goals, then choose the channels and tools that serve them.
We learn your business, customers and current results, audit your messaging, data and consent practices, and agree on the outcomes that matter.
We define channel mix, customer journeys, message frameworks and segmentation, and deliver a clear roadmap with priorities and success metrics.
We guide implementation on your chosen CPaaS or messaging platform: templates, approvals, automation logic, integrations and testing.
We review performance against targets, test variations, refine timing and content, and scale what works.
The right message, on the right channel. The strongest programmes layer channels on purpose: a launch teased by email, announced on WhatsApp or RCS with rich media, and reinforced by an SMS reminder when time matters, with fallbacks if a customer can't be reached first time.
Strategy grounded in your customer's actual buying behavior, not a one-size-fits-all playbook.
Deep CPaaS and CX experience means strategy that's grounded in what the technology can do and how customers respond.
Direct, consultative engagement — no account managers, no hand-offs, just focused strategy with you.
A good fit if you are launching WhatsApp, RCS or SMS, already messaging customers with low engagement, planning a campaign across channels, or choosing a CPaaS partner and want independent guidance.
Tell us a little about your brand, then book your strategy call. Sessions start at ₹999.
Takes two minutes. It helps us make the most of your session.
Sessions are by appointment only, within these hours (Indian Standard Time). Your slot is confirmed once your ₹999 payment is received. Closed on Sundays.